For more information, contact:
Jonathan Portis
Acxiom Public Relations
501-252-0582
jonathan.portis@acxiom.com
GACXM
LITTLE ROCK, Ark. –July 8, 2010 – Wells Fargo &
Company (NYSE: WFC), a diversified financial services company providing
banking, insurance, investments, mortgage and consumer finance, has
renewed its agreement with Acxiom® Corporation (Nasdaq: ACXM) to
manage its customer and prospect database and provide precision customer
insights.
The multi-year agreement with Acxiom provides a combination of
service and technology to continue managing Wells Fargo’s primary
marketing engine, which enables targeted messaging for Wells Fargo’s
diversified marketing organization.
“For more than a decade, Wells Fargo has relied on Acxiom to support
the company’s analytic and direct marketing technology needs,” said
Wells Fargo Chief Marketing Officer Sylvia Reynolds. “Our business with
Acxiom has grown over time, and we consider the company a valuable
strategic ally.”
“Wells Fargo’s vision, values and commitment to outstanding sales and
customer service are strategically aligned with Acxiom’s commitment to
help our clients drive growth and deliver consistent value,” said Randy
Watson, Acxiom Vice President, Financial Services Group. “We look
forward to continuing our work with Wells Fargo in both enabling,
planning and execution of effective marketing campaigns across the
company’s diverse lines of business.”
Wells Fargo, with $1.2 trillion in assets, has more than 10,000 stores, 12,000 ATMs as well as internet availability (wellsfargo.com) across North America and internationally.
About Acxiom
Acxiom is a recognized leader in marketing technology and services
that enable marketers to successfully manage audiences, personalize
consumer experiences and create profitable customer relationships. Our
superior industry-focused, consultative approach combines consumer data
and analytics, databases, data integration and consulting solutions for
personalized, multichannel marketing strategies. Acxiom leverages over
40 years of experience of data management to deliver high-performance,
highly secure, reliable information management services. Founded in
1969, Acxiom is headquartered in Little Rock, Arkansas, USA, and serves
clients around the world from locations in the United States, Europe,
Asia-Pacific and the Middle East. For more information about Acxiom,
visit Acxiom.com.
Acxiom is a registered trademark of Acxiom Corporation.
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